Analyze and evaluate the external environment.

  Involves evaluating a case on Uber, a company in the transportation industry. Paper details: • Abstract and Introduction • External Analysis o Analyze and evaluate the external environment. Please make sure you discuss both societal environment using STEEP analysis and the task environment using Industry analysis (porter 5 industry forces). An extensive analysis of the company’s Opportunities and Threats should be given. (15%) • Internal Analysis o Analyze and evaluate the internal resources and capabilities. You should discuss which resources or capabilities were or could have been potentially strategic for the company using VRIO framework. (15%) • Company’s Strategies o Analyze the company’s strategies (corporate strategy, business strategy and functional strategy)? How did the company compete in the industry? Was it successful? (20%) • Recommending Strategies o What do you propose? What will you do differently? o Develop a sustainability/green strategy? (20%) • Implementation o In order to execute on the strategy recommendations, what are the tactics and programs that should be leveraged. (15%) • Conclusion (15%)