Approaches to Intercultural Communication

  Order Description   Evaluate both essentialist and non-essentialist approaches in the field of Intercultural Communication. Which do you consider more beneficial for fostering cross-cultural understanding? select from the following possibilities: A. Essentialist approaches: • Geert Hoefstede’s Cultural Dimensions • Martin Gannon’s Cultural Metaphors • Trompenaars and Hampden-Turners’ 7 Dimensions B. Non-Essentialist approaches: • Hiller’s ‘Culture-Person-Situation’ Model • Holliday’s ‘Small Cultures’ • Cultural Ethnography