Assessment task and assessment criteria for coursework

Assessment task and assessment criteria for coursework You are to assume the role of a Market Research Consultant to undertake a research project for a government agency who wants to determine how their healthy lifestyle campaign (eg. change4life) has been received by the public. You have been asked by the senior manager of your firm to carry out the following project. A research project to help the government to determine the role of advertising (e.g. television advertising, and social media) in increasing an awareness of nutritional information and promoting healthy living attitudes. must use questionnaire i sent to you Based on this broad topic of your project, you are expected to identify one overall research aim, and 2 – 4 research objectives that will help guide your research project (e.g. literature review, research design, and data analysis). Then, you are required to develop an appropriate research design for collecting the primary data/materials including sampling . Finally, you have to conduct a primary research to gather primary data and perform an appropriate data analysis. You will submit the assignment via e-submission on Thursday 7th May. Work Format o Work must be written in a ‘report’ format. It requires continuous, coherent narrative, but permits sub-headings for structure and organisation of ideas. o Includes any figures and tables within the text at a position that helps explain the point. Do not forget to explain the figures. Any figures that are not essential should be put in the appendix. o An abstract is required at the beginning before the list of contents. o Work finishes with a list of references. The reference list should detail those literature and secondary sources that have been cited within the text. If you have appendices, the list of references precedes the appendices. The appendices should contain: - A sample copy of survey questionnaire and/or interview script used - You may use appendices to present the quantitative data which is not appropriate in the main body, but which may help us understand how your analysis has been carried out. Technical Requirements • Font & Alignment: The work needs to be 1.5 line-spaced. The font should be of size 12. The page has to be of ‘justify’ alignment. • Word Count: The word count must be detailed in the submission and marks will be deducted for either not detailing word-count or exceeding 2500 (± 10%) words. Be aware that you will be penalised if the word count is less than 2000. Note that title page, abstract, content page, tables, figures, charts, diagrams, references and appendices are not included in the word count. • Referencing: Use ‘Harvard’ system for citations and referencing. Do not use a numerical system. • Do not plagiarise other people’s works. This will seriously be penalised as plagiarism is a serious academic misconduct. • Raw primary research data should be submitted in the dropbox on the day of the report submission. • A student may be called by the tutor to defend orally his/her coursework.