Audience Ethnography

    Order Description     Develop a research report on the television viewing habits of a group of people who have been covered over 3 weeks on what have they been watching and how. In the report explain: • the aim of the research • your method (who you observed, why, when, where, and how; whether you were a participant as well as an observer; explain how readings on audience ethnography informed your approach) • a key theory (or couple of theories) that underpins your study e.g. globalization, glocalisation, cultural proximity, gender, old and new technology etc.