Authenticity in Tourism

    Description     Authenticity McKercher and du Oros (2002, p. 79) raise the idea that cultural assets need to be commodified in some way before they can be presented to tourists. State whether or not you agree with this idea. Discuss whether commodification helps or hinders the protection of culture. Your paper will need to explain the idea of "authenticity" and "commodification", and include different meanings of these terms.