Behavioral Economics and the Brain-Consumer Neuroscience

  Read 2 articles and answer following questions. - Milosavljevic 1. How do accuracy and reaction time change with the SV differences between the food options? 2. What are the main criticisms for this paper? - Stallen 1. What experimental paradigm they use to investiger the effect of celebrity endorsement on consumers? 2. Do you agree with the subjects conclusion that implicit memory play no role in the association of celebrity’s positive affect with the product?