Strategic management is crucial to building a successful business. It involves developing a game plan to guide a company as it strives to accomplish its mission, goals, and objectives, and to keep it on its desired course. Think of the companies that have been most successful in our time – Google, Apple, Nike. All managed to create a competitive edge by revolutionizing their industries. In this essay, you will evaluate the importance of strategic management by examining successful companies and practicing the tools and techniques of the strategic management process. This essay project should expand your in-depth studies on best practices impact change in organizations and their industries.
– Explain competitive advantage and how this impacts small businesses and their marketing position.
-Describe the characteristics of a unique competitive advantage position.
-In what ways can entrepreneurs address the challenges of setting their companies apart from larger ones?