Blog as an IMC tool

  Blogs can have an influence on the popularity of a product, both positively and negatively. Organizations can use blogs as a form of Internet advertising to spread the word about their product or service. However, blogs can also do damage to a brand if a blogger posts about having a bad experience with a particular product. Then search for a blog that discusses a particular brand. identify the blog and answer the following questions • Does the blogger say positive or negative things about the product or service? • What was the blogger's intended message? Did the discussion achieve what was intended? • Has the blogger's message caught on? Did the blogger's message go "viral", or spread to other media outlets? • Was there any response or change in policy from the company?