Brand Valuation

        Properly evaluating a brand's value is a critical task for any marketer. For this final assignment, you have the opportunity to select a brand ofyour choice and analyze and measure its value, using Interbrand's measurement. Tasks: Select a brand and briefly describe it. Research your selected brand and conduct an analysis ofthe brand to address the following: Market Stability Leadership Trend Support Geography Protection Provide a final rating for the brand. Explain the score on each point and the overall score.