Assume upper management of the organization is interested in understanding the impact its branding and competitive strategies have on consumer choice, as well as the impact of the bargaining power of consumers in the health care market, especially on your products and services.
Prepare a 1,050-word summary of branding and competitive strategies’ impact on consumer choice and bargaining power on ECRHS.
Part I: Branding Strategy Impact
Analyze the impact that the current ECRHS brand has on consumer choice of its products and services. In your analysis, consider the following:
What is the current branding strategy of ECRHS?
How are the organization and its brand(s) perceived in the market?
Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this impact their choice of a health care provider?
How have your acquisitions of other health care facilities impacted your brand image and hence consumer choice of your organization?
How has your handling of the COVID-19 pandemic impacted your brand image?
What impact do your branding strategies have on consumer choice and bargaining power?