Bringing an innovation to market is a significant investment. This week, you discuss what a manager needs to consider to protect their innovation.
How important do you think intermediaries, such as patent attorneys, are in bringing a product to market? What services do you think these intermediaries can provide? Name some advantages and disadvantages of engaging an intermediary to support bringing a new product to market to help with patents, copyrights, trademarks, or trade secrets. When might you choose to go it alone?