Read Case: “Bristol-Myers Squibb Pull versus Push Promotion in the Channel”
After reading the case, be sure to address the questions at the end in a carefully crafted essay not to exceed four (4) pages. Your answers should be as detailed as possible with references from the actual case.
Make sure to read Case Study Analysis Guidelines in the modules.
Make sure all questions are answered thoroughly and completely.
Case study must be original content each time. In other words, written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts.
Be sure to cite all sources inclusive of the article and e-text.
Check for the correct forms of verbs, capitalize proper nouns, and make sure you are using the correct word or phrase. Sometimes what we say and what we hear is different from the way something must be written.
Requirements and Format
Length: not to exceed four (4) pages double-spaced, typed, 12 pt. font, 1” margins.
Your case study submission must follow APA format
Case study must be original content written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts.
All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.
Research materials should be high-quality sources such as those available through the library’s online databases.
Supplementary materials (such as tables, figures, screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated within the main text.
An electronic copy of the case analysis must be submitted via Turnitin. Any similarities found in Turnitin above 25% will subject the analysis to be returned for no credit and may be subject to further discipline under the plagiarism policy of the College.