Building Brand Image - Distillery - Vodka / Tequila

  We are a Brand new Company - Starting up a Distillery/Winery/Cidery. I would like to write a thesis on building a brand image through Social Media. Research on the effectiveness on Social media. Topics to touch on are Research, branding, building a brand, social media compared to traditional methods of marketing. Using the power of social media to influence consumers. Our Products have 3 price points for Vodka (Vodka is primary product for thesis) Affordable, high end and ultra high end.