Business analysis

Select 5 American ads, and 5 Arab ads from the same categories and same brand just one American and one Arab 1- Car: Mercedes 2- Food: Coca-Cola 3- Skin Care: Neutrogena 4- Make-up: Benefit 5- Hair care: Johnson's Ensure that each one American ad and Arab ad should be from the same brand. 2- Compare and content analyze the 5 American ads and the 5 Arab ads using the themes (see Kalliny & Gentry's article on cultural values in ads) we discussed. Delete, alcohol, tobacco , and contraceptive from the product category. . 3- Your coding sheet will include the cultural values of Kanlliny & Gentry, in addition to the following: A: Role of women in the ads B: Role of Celebrity in the ads C: The rational appeals as well as the emotional appeals. 4- Write a short report 3 pages about the results and your discussion and submit it Your report should also include the Online addresses of the sites from which you got your ads.

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