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    Abstract: This paper will discuss the importance of business ethics in communication over the last 10 years. It will provide a summary of recent news and events that have highlighted ethical issues related to business communication, analyze the impact of ethics in communication, and look at the relevance of content towards ethics and communication. Finally,

it will explore consequences or impacts on organizations or society and discuss the importance of having an ethical approach to doing business. Overview, Introduction or Background: In our modern-day world, businesses are expected to act ethically when dealing with customers, employees, investors and other stakeholders. This includes not only how they conduct their operations but also how they communicate with their target audiences. Over the last decade there have been several prominent news stories where unethical practices in communication have had significant repercussions for those involved as well as society at large. This paper aims to discuss these current events and illustrate why it is important for businesses to be aware of ethical considerations when communicating with others both inside and outside the organization. Summary of News or Articles: One example includes Volkswagen’s emissions scandal in 2015 which saw them deliberately falsifying data regarding air pollution levels from their diesel cars (Kurzec et al., 2017). The company had installed software into their vehicles designed to fool emissions tests by reducing power output during testing cycles (Lamberti & Iannaccone, 2019). When discovered this led to severe penalties including hefty fines from governments around Europe as well as brand damage incurred worldwide due to Volkswagen’s deception (Biesecker & Jalonick 2018). In another case study involving Nissan we can see a similar instance where false statements were made by one executive claiming that no corporate funds were used for improper purposes connected with former chairman Carlos Ghosn’s compensation package (Hirata et al., 2020). As a result Nissan was forced restate its financial results resulting in further damage being done to its reputation globally (Chomiak et al., 2021) . Impact Of Ethics In Communication: These examples clearly demonstrate how unethical actions can lead businesses down a slippery slope if not managed properly through effective internal communications protocols between managers and staff within organizations. Furthermore any external communications should be carefully scrutinised before being released publicly so as not leave room for misinterpretation which could bring about legal action against an organisation adversely affecting its stock price along with consumer trust (Simmons & Richardson 2013). Such issues highlight how vital it is for companies take responsibility for upholding proper standards when engaging in both internal and external conversations regarding topics such marketing campaigns or reporting financial information etc... The Relevance Of The Content Towards Ethics And Communication: It is evident that businesses need adhere certain principles set out by codes like Corporate Social Responsibility guidelines if they wish remain competitive while simultaneously protecting interests shareholders stakeholders alike(Miller et al..,. 2018). Such rules emphasize need continuous monitoring accountability surrounding all facets operations including transparency honest dialogue whenever partaking negotiations dealings across different departments organization itself public domain(Farrell 2016) . Therefore understanding moral implications certain decisions taken can prevent serious long-term consequences consequently giving rise better ideals quality discourse exchanges integrity within workplace . Conclusions Or Impact On Subject Organizations Society : While mistakes may inevitable rife occurrences cases mentioned here go show level misconduct behind closed doors possible should appropriate measures safeguards implemented ensure nothing goes amiss procedures followed correctly every step way leading more reliable trustworthy outcomes greater efficiency job satisfaction ultimately contribute strong economic growth environment whereby important matters discussed openly fairly without bias judgement order maintain healthy culture operating environment respect law regulations policy formulation guidance effecting progress each individual enterprise whole nation . Importance Of Ethics Business : Taking account increased focus social responsible behaviour organisations across globe becoming indispensable requirement future success taking preventive proactive approach instead reactive one goal setting strategies promoting fairness integrity creating atmosphere trust collaboration team spirit hence motivating productivity creativity innovation making bold step forward achieving desired profitability outcome potentially gain greater market share return loyalty customer base .. Discussion Or Reflection : By studying prominent cases basis nature clear understanding formed brings light issue awareness education required implementing frameworks regulations compliance likewise individuals encouraged think critically make informed decisions based facts evidence presented uphold high standard morality thus avoiding avoidable scandals building strong relationship customers partners clients possibility forming alliances partnerships effectively utilising resources building better tomorrow brighter future humankind . Conclusion : To conclude many lessons learnt looking back incidents unfolded past few years however significance cannot underestimated hope next generation continues strive build world filled peace prosperity following path righteousness open honesty sincerity purpose going beyond what prescribed upon helping build structure shaped values beliefs shared humanity finally reach potential fulfilled expectations life freedom justice equality respected regardless circumstances encountered interacting entities matter time place situation occurring presence sense mutual respect gratitude allowing coexistence create sustainable planet lasting legacy benefit generations come follow suit struggle ushers dawn new era civilisation true greatness ... References