Business Marketing Case Study

  Order Description     Q1: Outline your understanding of the marketing concept as the foundation of a marketing philosophy. Discuss how this may influence The Travel Corporation and how it may view and interact with TTC customers. ? Q2: A recurring theme of this unit is how situational factors [COMP] influence the buying decision process of the customer and the total product that is produced by the organization. After visiting and analyzing the Contiki and Trafalgar websites discuss how TTC has developed products to suit different target markets. Ensure that you demonstrate your knowledge of COMP factors and provide the perspectives of the customer and the organisation. ? Q3: The total product has three parts product considerations, product layers, and product components. Study a Contiki [or a Trafalgar] product. Discuss how a ‘typical’ consumer would, in the first time-zone, estimate the qualities and value of the 6 product components. Then discuss how this would help them to form product expectations that would be evaluated in the third time-zone. ? Q4: The circle of satisfaction outlines the outcomes of interactions between an organization and its customer[s]. After reviewing the TTC, Contiki, and Trafalgar websites and the unit information; explain how transactional satisfaction, collective satisfaction, and cumulative satisfaction influence the decision making of future consumers and how TTC manage customer reviews.