I. Introduction to the Organization - History of the Company & Current Status
A. When was the organization founded, why and by whom? Discuss unusual history associated with the organization.
B. Is it privately or publicly held? Explain the difference.
C. Who are its top executives in terms of experience, academic credentials, diversity, etc.?
D. Discuss the organization’s Business Model? Provide overview of organization’s structure.
E. What is the impact of globalization on this organization?
F. Other pertinent information regarding background, history, ?
Identification of the Industry and the Competitors -- Industry definition is necessary so that competitors can be identified; macro-environmental forces that affect the organization and its industry can be assessed, and the organization’s relative strengths and weaknesses can be compared to other organizations within the industry.
II. Analysis of the Industry (Include global considerations)
A. Strategic Group(s) in which the company exists and competitors in it/them.
B. Intensity of rivalry among existing competitors. Use Porters 5 Forces.
C. Potential Profitability of the Industry - What organizations have succeeded and which ones have failed in the industry and why?
D. What are the Critical Success Factors for the industry?