The international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability.
This section details how you will introduce your product or service to the new market.
4.1 Product/Service Adaptation: Explain any changes you'll make to your product or service to suit the local market.
4.2 Pricing Strategy: Justify your pricing decisions based on costs, competition, and market conditions.
4.3 Distribution Strategy: Describe how you will get your product to the customer (e.g., e-commerce, retail partners).
4.4 Promotional Strategy: Outline your advertising, public relations, and sales promotion plans.
Explain how you will enter the new market.
5.1 Entry Mode: Discuss your chosen entry method (e.g., exporting, joint venture, foreign direct investment) and justify why it is the best fit.
5.2 Timeline: Provide a timeline for key milestones, from initial research to market launch.
This section covers the logistics of your business.
6.1 Supply Chain and Logistics: Detail how you will manage sourcing, production, and distribution.
6.2 Quality Control: Explain how you will maintain the quality of your product or service.
6.3 Local Operations: Describe any facilities, equipment, or staff you will need in the new country.
The executive summary should be a concise overview of the entire business plan. Write this section last. It should briefly describe the company, the business opportunity you've identified, the target country, your proposed market entry strategy, and the financial projections. The goal is to grab the reader's attention and provide a snapshot of the plan's key elements.
This section provides a detailed overview of your company.
2.1 Mission Statement: State your company's mission and vision.
2.2 Business Philosophy: Describe the values that guide your company's decisions.
2.3 Core Competencies: Explain what your company does well and what gives you a competitive advantage.
2.4 Legal Structure: Specify your company's legal form (e.g., corporation, LLC).
Here, you'll justify why you've chosen a specific country and market.
3.1 Target Country Analysis: Provide a PESTLE (Political, Economic, Sociocultural, Technological, Legal, Environmental) analysis of the target country.
3.2 Market Analysis: Describe the size, growth rate, and trends of the target market.
3.3 Target Customer Profile: Define your ideal customer in the new market, including demographics, needs, and buying behaviors.
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