business plan
business plan
Order Description
a real simple magazine marketing department manager, and I hope that haier can bring a simple advertisement Company Overview
1. Two companies background
Haier America
Real simple magazine
2. Market Analysis
i. General market trend in home appliance market
ii. General market trend in home& life magazine.
The conclusion for Market analysis is that people want to make life simpler by using Haier America product
3. Competitor Analysis
a) Choose 2 magazine in life& home category, compared with real simple magazines. Show the advantages of simple magazines were found to make Haier America believe that
real simple magazines had more target groups to help Haier sell more products.