In the Appendix (Chapter 16 “Appendix: A Sample Business Plan”), you will find the business plan for Frank’s All-American BarBeQue.
This plan examined several possible locations for a second restaurant. Frank and Robert considered several factors when evaluating alternative towns as possible locations. Some of these included population size, average income, travel times, and percentage of the population.
Based on the data, they selected Darien, Connecticut. Do you agree with the decision? Why or why not?
Do you think other factors should have been considered? If yes, what would you recommend and give your reasons (briefly) why? If not, why do think they have used sufficient information to make their decision?