Buyer and consumer behaviuor

  You have recently been appointed as Marketing Coordinator at Mars Inc. Mars manufactures chocolate bars such as Mars Bar, Snickers and Twix. Your Marketing Director is new to her role and has commissioned some market research to collect data on people's chocolate buying behaviour. As you are a recent Marketing graduate from UniSA, the Marketing Director asks you to analyse and interpret the data and share your insights on chocolate buying behaviour with the department. Your Marketing Director has given you a list of specific questions that she wants answered. You are required to prepare a 2000 word report that addresses the questions outlined below. She has also asked you to provide an Executive Summary (approximately 1 page max.) outlining the major findings of the report and the implications for the brand Snickers.