Buyer Persona Market Segmentation

Create a buyer persona for business using at least ten (10) segmentation variables (demographics, geographics, psychographics and behavioural elements). Your business, Good Edi (www.good-edi.comLinks to an external site.), may target more than one market, and if so, focus on what you think is the largest target market. A buyer persona is a description of an individual from a specific segment. It assists marketers in creating marketing strategies, whether a new promotion, a new product, a new pricing strategy or any strategic marketing tactic. Your buyer persona must include: - Name, picture of the buyer, DOB, profession and income of the buyer. - Bio of the buyer. - Brand preferences. - Communication channels utilised. - Aspirations, lifestyle. - Any additional factor that you find relevant to the brand of your choice. Below are some websites and samples to inspire you. Search the Internet for a ‘buyer persona template’ to find a suitable one for you.