Canadian Forestry Association
Briefly describe the overall goal of your PSA: Canadian Forestry Association
https://www.youtube.com/watch?v=U6xMd0wSbZc
Your overall goal should either involve bringing awareness to an issue or promoting a change in behavior.
Briefly describe the target audience for your PSA.
Your audience should guide the creation of your PSA. Think about who they are (age, interests, opinions, influences, etc.), what they expect, what they know and understand, what they don’t know and understand, and how to convince them.
Write a paragraph that explains and details the current situation regarding your topic. Include at least 1 fact from a source.
Write a paragraph that explains why it is important for people to know about this topic. Include at least 1 fact from a source.
Project Requirements
o Topic appropriate for a PSA
o PSA goal
o PSA specified audience
o Summary of the current situation of your topic for your PSA
o Explanation of validity of solution or behavior promoted in PSA
o Explanation of why people need to understand the issue
o List of sources
o List of facts
o PSA video
Sample Solution
The goal of this PSA is to bring awareness to the importance of sustainable forestry practices in Canada. The target audience for this PSA are Canadians, particularly those between the ages of 18-35 who are concerned about climate change and environmental protection.At present, over 500 million hectares of land in Canada is forested, making it one of the world’s largest forested countries. Despite a commitment to maintain healthy forests in Canada by protecting them from unsustainable logging practices, deforestation has been occurring at a faster rate than ever before due to fires and industrial activities such as mining and oil drilling. This has serious implications not only for biodiversity loss but also for water quality, air quality and carbon sequestration – all essential factors in mitigating global warming.
It is important that people understand why sustainable forestry practices are necessary if we want to preserve our forests into the future. Responsible forestry helps protect ecosystems while providing economic opportunities as well as jobs within rural communities which rely on timber and other resources harvested from these forests. Moreover, healthy forests play an important role in helping us mitigate climate change by acting as natural carbon sinks; thus any efforts towards preserving their health should be taken seriously if we hope to combat global warming effectively.
Sources: Canadian Forestry Association https://www.canadianforestryassociation.ca/our-forests/the-state-of-canadas-forests/ Statistics Canada https://www150.statcan.gc.ca/n1/pub/11-627-m/11-627-m2018055-eng...
Facts: 1) Over 500 million hectares (20%) of land in Canada is covered by boreal forest 2) In 2017, deforestation rates increased by 26% compared with 2016 3) Forests act as natural carbon sinks that help us mitigate climate change