■ perform customer analysis on a L’Oréal’s premium cosmetic brand such as Armani
■ identify the personas
■ describe their needs
■ using the questions and template below for analysis
CUSTOMER PERSONAS
■ who is he / she
■ background; demographics; psychographics
■ identifiers
■ what’s his / her pain points
■ what does he / she doesn’t want
■ what does he / she want to know
■ why would he / she buy from you
CUSTOMER ANALYSIS TEMPLATE
■ descripition
■ what’s the functional needs
■ what’s the emotional needs
■ how are these needs being met by competitors
■ what value is being offer by the competitors
■ what value can L’Oreal offer