Analyze cases (on different dates) and present the analyses in class presentations on the days when the cases are scheduled for discussion. It is important to note that it is assumed that these presentations are to be given to the case company’s top management, not to a college class. Each presentation will be approximately 25-30 minutes, followed by 30 minutes of discussion/Q&A, with the class playing the role of the company’s top management.
Answer these questions:
1.Which trends in the external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage? Explain.
2.Assess McDonald’s business-level strategy.
3.Assess McDonald’s international strategy.
4.Evaluate McDonald’s performance. What do you recommend McDonald’s do? Explain.