Description
This assignment is for a Public Relations class. This is not an essay format, its a case study. The paper include the facts of the case, as well as your analysis and evaluation of the case.
Each case brief should include as much of the following analyses, written in paragraph format:
Organizational Information:
- Strengths: Several strengths the organization had at the time of the case
- Weaknesses: Several weaknesses the organization had at the time of the case
- Opportunities: Several opportunities the organization had at the time of the case
-Threats: Several threats the organization had at the time of the case
Public Relations Information Issue(s):
- What is the PR issue (s) at the heart of the case?
- Tactics: What PR tactics were employed (or should have been employed) in the case?
- Analysis: What was the outcome(s) of the case and was it the best/worst possible outcome? - -
- Lessons Learned: What are the takeaways for the future from the case?