Develop a case study showcasing international tourism at your MKT01906 destination.
Identify key issues for the destination from international tourism and contrast them with ideas discussed in at least eight (8) recent and relevant academic sources. Assessment 2 (Annotated Bibliography) will assist with literature required. Draw on other sources to support. Follow the structure and criteria below.
Case study structure
Introduce the destination and outline main themes to be discussed in the case study (100 words)
Provide an overview of the historical development of tourism for your selected destination (350 words)
Provide an analysis of international tourism visitation to your destination. Use relevant statistics to support your answer (250 words)
Explain what makes the destination attractive to tourists. Link to theories introduced in the unit (e.g. the tourism system (Leiper, 1994, 2003), motivation, satisfaction and attraction theories) (300 words)
Identify and critically analyse the impacts from tourism activity on the host community at the destination (400 words)
Identify and critically explain two key destination development issues which are currently occuring at the destination (500 words)
Identify and criticallyexplain one tourism policy issue for the destination (500 words)