Cause Marketing in the Fashion Industry

  Order Description         1. What are the key benefits of a cause marketing program (or more broadly CSR) to a fashion-based (e.g. apparel, footwear, cosmetics, accessories, etc.) company? 2. What might be the main challenges? 3. What are ways a fashion-oriented company might use cause marketing (or more broadly CSR) that might be disadvantageous or hurtful to the company?