Marketing Strategy should clearly state the mission and the marketing objectives of your plan, the generic and narrow product/service market(s) that you will be targeting (include a profile of your intended target market[s]). positioning statement, and most importantly, the marketing mix (product. pricing, distribution and promotion) of your strategy.Develop a marketing strategy off research. examples and templates | will provide for you later as an attachment with additional research for Chamber-fest located in Ottawa, Ontario