Coca-Cola

Discuss the strategy for Brand Building for the product/Service (Brand Extensions/Revitalization/Co-Branding/Private Labels)
Discuss how the components of a successful brand apply to the product/service
Describe how the brand positioning for your product/service is differentiated from its main competitor
Define and describe the real/virtual packaging for your product and service and how it communicates the marketing message and/or brand Image
How has Social Media impacted brand image for your product/service?
How have they engaged the customer through Social Media?
Do they use content marketing and if so what techniques (blog, Video Marketing, Email, etc)
Expert/User Generated/Branded (give examples)
What does your product/service do to promote customer engagement?