Coca-Cola Report

    Analyze the internal, external, and strategic factors of your chosen firm and write a 15 – 20 page paper discussing your findings.   • Describe the firm size (in sales, assets, or employees), age, market share in US, and CEO. These statistics should be from 2015 or 2016.• Briefly discuss and summarize financials. Compare 5 year stock chart to S&P 500• Briefly touch on history of firm• Describe the mission and vision statements (use quotes and cite appropriately if quoting these statements. Also, a description should follow if quoting)• Describe the firm’s global position (how many countries does it operate in? in which country does it have a large presence?   • Briefly identify and define the industry.  o Which firms are in it?  What do they do?  What are their market shares, profit figures, size, etc.? How have these figures been changing over the past decade? Be sure to provide demand statistics and industry structure. Provide a sense of the industrial setting.• Discuss at least two of Porter’s 5 forces. State whether the force is weak or strong, and how it is influencing industry profitability. Provide support for your arguments.• Discuss at least one macroenvironmental trend that is effecting industry profitability.• Describe your company’s opportunities and threats.