Consider what you drafted for the PA 1 scenario. As the manager of the auditing firm, it is your responsibility to make sure that the right research is conducted properly and effectively. You will need to instruct your team as to what kind of research to conduct and how to do so. Begin by brainstorming your responses to the following questions and jotting down your notes for your own use momentarily:
What type of data do you suggest collecting?
How do you suggest your team collect this data?
Do you suggest a qualitative or quantitative research study?
What conclusions should your team be able to draw based on these data?
Once you have finished jotting down your notes, draft a series of memos to your team giving them explicit instructions for how to move forward with the study. Because every activity is an opportunity for your team to grow in their understanding of business research, be sure to provide a rationale for each of your decisions within your memos.