As you advance in your career as a communications professional, it will become more and more important to develop a sense of brand identity. In this course, you have worked on establishing a brand identity as a purveyor of valid and reliable information. Take a look at the list of this week’s resources and choose two that look interesting to you. After reviewing those two resources, discuss your opportunities to renovate and refine your online brand identity. Be sure to address any necessary changes, revisions, and additions you may want to make to your existing online presence. Discuss how these changes will allow you to continue on in your graduate degree by positioning your identity in a constructive manner and branding yourself as a knowledgeable communication professional.
In response to your fellow classmates, share a helpful tip for strong engagement in the classroom or success in refining their online brand identity.