: Communication Theory
: Communication Theory
answer the following questions by applying your knowledge from course readings and lecture. Type responses, 12-point Times New Roman font, single spaced (do not
exceed this page). Upload to Blackboard and turn in a hard copy at the start of class on
Hypothesis Development & Testing• Develop a communication-related hypothesis that is rooted in Social Cognitive Theory.
• What is your independent variable?
• What is your dependent variable?
• What is the direction of the association you’ve hypothesized?
• What is the perceived incentive of behavior?
• If choosen a research method to test this hypothesis, would it be an experiment, survey or content analysis – or some combination? Defend your choice by
discussing at least two strengths of the method chosen.