Companies must develop effective crisis communication techniques to respond to problems or dangers

Companies must develop effective crisis communication techniques to respond to problems or dangers - Describe what various writers/sources- at least three - see as the reason why effective communication is essential. this is the literature review and is largely a summary task. - Compare and contrast how two companies have responded to a crisis during the last four years. one example should present a successful resolution, the other should demonstrate an unsuccessful response. support our response with reference to relevant source.