Describe the company’s organization (ex: CEO, President, Board of Directors, etc…), to include divisions, etc…
• Products/Services (what do they produce or service they provide)
• Technologies (what market niche are they in)
• Advertising and Marketing Philosophy
• Markets
• Who are their competitors?
• How have they structured their organization to compete with companies in their market space?
• How does the marketing philosophy aid in meeting the competition or CSR?