Company’s organization

  Describe the company’s organization (ex: CEO, President, Board of Directors, etc…), to include divisions, etc… • Products/Services (what do they produce or service they provide) • Technologies (what market niche are they in) • Advertising and Marketing Philosophy • Markets • Who are their competitors? • How have they structured their organization to compete with companies in their market space? • How does the marketing philosophy aid in meeting the competition or CSR?