Ocean Conservancy – https://oceanconservancy.org/ Ocean Conservancy has been working to protect the ocean from global challenges for over 40 years. They create science-based solutions for a healthier ocean and look to help the wildlife that depends on a clean ocean. They focus on long-term solutions to promote a healthier wildlife and preserve ecosystems. Their main goals are to keep it real, see change, advocate for the ocean, and inspire people. Their hashtag is #OceanOptimism is aimed at creating a happier and more positive outlook towards saving the ocean. They have over 600,000 volunteers.
Task 2 – Content research.- List Sustainable Food Sources , Healthier Diets , Impact of Foods , plant based meat. Collect short pieces of information that would translate into one social media post. Can also research from your own competitive analysis or other resources of choice.
Example
• Sustainable seafood sources
• Wild fish often have a relatively small climate footprint. Popular wild fish like anchovies, tuna, and cod have a lower carbon footprint than chicken or pork. Mollusks like clams, oysters and scallops are also great low-carbon choices. Link
Wild shrimp and lobster can have a larger impact than chicken or pork, because pulling them in demands extra fuel for the fishing boats
Task 3 – primary and secondary target audience. Divide the 3 audience traits between students : demographic, psychographic, behavioral.
B)Draft of primary + secondary research due (collection of sources that justify audience and audience behaviors).
Five sources that support audience choice and / or habits.
This will be mostly statistics (secondary research) but could also include surveys or in person interviews (primary research.)
• references : for Malibu locals : https://data.census.gov/cedsci/all?q=malibu%20california data
C)Final target market research (formatted): 3-4 pages single spaced that include :
• rationale/strategy explained why targeting the audience(s) you selected;
• raw data (could also include tables, charts and figures)/ in-citations / bibliography / instrument used)
• bibliography in one of the following: APA, MLA, or Chicago Manual of Style
…
D)Consumer profiles : 2 or 3 profiles with picture and paragraph describing the audience based on primary and secondary research.
-Name / Photo
-Demographic info : Age, Education, Family Status (married / single / w.children)
-Professional title
-Lifestyle related info : for example their relationship to the ocean (surfers, divers, beach goers)
-Social media accounts they follow, online or print media they read