Competitive Strategy and Innovation

      Read the case on Richard Branson and the Virgin Group and prepare a 12-14 minute board level Powerpoint presentation that addresses the following questions (support you answer in details in the Notes page of the slide): 1. What common resources and capabilities link the separate Virgin companies?    (30%) 2. Which business if any should Branson consider divesting? What criteria should he use in deciding what new diversification strategy to pursue? (40%) 3. What changes in the organisational structure and management systems of the Virgin Group would you recommend? (30%)