Concussion Movie analysis

    Description       watch the movie Concussion by Will Smith and answer the following: 1)Corporate social responsibility (CSR) includes: 1)legal behavior, 2) ethical behavior, 3) social responsibility behavior & socially responsible business model and 4) sustainability. Identify incidences in the movie where NFL failed in each of the four broad classification if CSR. with annotated schema, explain how the principle of holistic marketing can benefit NFL. Discuss the characteristics of ethnocentric orientation and how it was demonstrated in the movie by the NFL management and doctors.