Following the Middle East branch meeting, Axetem’s management made a decision to keep this operation inactive for at least another year to further monitor and evaluate the country’s political and economic situation. However, Axetem is now interested in starting a new foreign operation. Brian Tobias, the CEO of Axetem, has asked you to research two countries within the same global region and to make a recommendation.
What are some examples of external sources that you use in conducting business research on both countries?
Name at least four factors that will heavily influence your recommendation to Mr. Tobias. Explain why these factors are important.
Which country appeals the most to you? Explain and defend your reasoning.