consumer behavior

Order Description Demonstrate understanding of the psychological concepts that underpin consumer behaviour. Understand how brands use consumer behaviour related concepts to influence repeat-purchase and build customer loyalty. Utilise the available electronic databases in order to conduct a search of the available academic literature for contemporary issues in consumer behaviour. Critically analyse a contemporary issue in consumer behaviour. Individual critical analysis of how the chosen Luxury Brand (of CW1) use the following consumer behaviour concepts to influence repeat-purchase and build customer loyalty: Motivation Perception Attitude Personality Lifestyle