imagine the five steps of the Consumer Behavior purchase process:
In your discussion post this week, identify another recent purchase decision you made. Answer the following
questions and share your experience with the class.
Explain how internal factors influence consumers' decision-making processes.
Who was the influential group (reference group, aspirational group) on the purchase?
Which level of Maslow's hierarchy would your recent purchase speak to?
What do you think you need to do as a company to help guide the customer through the buying process?
How much time do you anticipate it would take a different consumer to make a decision like your recent
purchase decision?
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