Contemporary Marketing Issues

Contemporary Marketing Issues Order Description   assignment is designed to assess the following learning outcomes: 1. Undertake a critical analysis of current marketing issues. 2. Synthesise emerging issues and concepts from a range of academic journals, and relevant texts. This assignment is an individual assignment. • Your task is to act as a marketing consultant for Mywondr (live client). The client would like you to produce a report on the following: Critically evaluate the concept of online customer engagement (benefits and creation) and provide practical recommendations to www.mywondr.co on how they can improve their online customer engagement Your work on Mywondr should focus on one of their key features that they are currently developing and centered on: Community Collaboration Social media interaction mark your report for the attention of Sam Reader, Mywonder (co-founder) Academic databases: Business Source Complete, Sage, Emerald and Science Direct (journal papers published in these databases can be used)