. Cover sheet: Name of business, principals involved (key people), date the plan was prepared, address and phone number.

    1. Cover sheet: Name of business, principals involved (key people), date the plan was prepared, address and phone number. 2. Executive summary: Brief summary of your business plan. (typically 1 page) 3. Table of contents 4. Mission statement / statement Paper details: 1.Coversheet Name of business, principals involved (key people), date the plan was prepared, address and phone number. 2. Executive summary: Brief summary of your business plan. (typically 1 page) 3. Table of contents 4. Mission statement / statement of purpose. (about a paragraph) 5. Description of business: Business form - proprietorship, partnership, or corporation Business type - merchandizing, manufacturing, or service. What is your product or service. New business, existing business or franchise. Location of business, area, space, building, public transportation. Main Body Starts Here 6. The Marketing Plan: Who are your customers? Where your customers will come from: national, regional, neighborhood, local. Define your target market(s). Market share expected. Market expansion plans What is your pricing strategy? Who are your nearest competitors?What are their strengths and weaknesses? How does their product or service differ from yours How will you advertise and promote your goods and services What public relations strategies will you use? What market research have you undertaken? 7. Financial Plan: What is your start up budget What is your operating budget? Develop your cash flow chart and your analysis What are your sales goals and profit goals for the next year and next three years? Main Body Ends Here 8. Appendices: Resumes of key people Organizational chart 9. References: Citations of different types (e.g. print. web, interviews; primary & secondary sources). Check out: http://www.flc.losrios.edu/libraries/research-assistance/citation-style-guides