Creating a brand extension of a product.

          Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Headings to include: Brand (to include a brief background) Extension idea Rationale/justification or need for the new idea- include relating the idea back to the company's mission statement Target market Marketing/launch strategy (to include pricing and channel strategy) Ethical considerations Course Objectives: Develop a Marketing Plan Define the types of marketing research Analyze potential pricing alternatives. Define channel strategy Design a sales management plan.