Creating Offerings

1​‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌​. How do the product-dominant and service-dominant approaches to marketing differ? ​‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌​ 2. What are the four types of consumer offerings? How do they differ from one another​‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌​?

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