Creativity and Entrepreneurship

“Innovation around business models will be crucial during the Covid-19 crisis and more
importantly in the recovery phase as many hibernating small businesses seek to re-boot their
business”
Select an SME in an industry sector of your choice and provide an innovative solution to the
challenges presented by the Covid-19 crisis.
TASK GUIDANCE:
SELECT AN SME BUSINESS
BREIF INTRODUCTION WHAT THEY SELL WHAT INDUSTRY THEY ARE IN
KEY PROBLEM > Use compelling and convincing data and evidence to outline the
problem (a clear need)
SELECT THE KEY PROBLEM THE BUSINESS HAS HAVE FACED DUE TO COVID 19 USING DATA. FOR
EXAMPLE A BEER BREWING BUSINESS CAN NO LONGER DELIVER TO PUBS AND CLUBS DUE TO
PUBS AND CLUBS BEING CLOSED DUE TO LOCKDOWN/COVID 19 SALES OF BEER BREWING
BUSINESSES HAS GONE DOWN BY 68% SINCE LOCKDOWN
USER PROFILE > Who are you designing the solution for and what do you know about
them? (User profile)
WHO WILL BE THEIR NEW TARGET AUDIENCE ?? AS
THEIR USER PROFILE WILL NEED TO CHANGE AS PUBS AND CLUBS ARE CURRENTLY CLOSED DUE
TO LOCKDOWN AND PEOPLE HAVE STARTED TO DRINK AT HOME INSTEAD OF OUTSIDE . SO MAYBE
THEIRS AN OPPORTUNITY FOR A HOME DELIVERY SERVICE DIRECTLY TO CUSTOMERS THROUGH
APPS ETC
PAIN POINT > which specific pain points is the solution looking to address? In other
words, what issues does the persona have in relation to the problem?
WILL CUSTOMERS BE PREPARED TO PAY THE SAME PRICE THEY USUALLY PAY FOR THE SERVICE
OR PRODUCT THEY DEMAND WITH THE CHANGES OF HOW ITS BEING DELIVERED DUE TO COVID
19.
SOLUTIONS > what does my solution comprise and why? It should be clear how the
solution works. You should pay particular attention to user experience (UX)
WHAT IS THE SOLUTION ?? HOW DOES THE SOLUTION WORK?? LINK IT TO HOW IT WILL SATISY THE
USER EXPERIENCE FOR EXAMPLE THE BEER BREWING BUSINESS KNEW IT WAS A RISK TO PUT
THE BEER IN CANS DUE TO THE HIGH COST HOWEVER THEY HAD TO GO FORWARD WITH THIS
CANNING PLAN AS THEY WOULD BE ABLE TO DELIVER DIRECTLY TO CUSTOMERS HOMES
SAFELY.BRAND NEW PRODUCT AND A BRAND NEW MARKET
Impact > Be specific. What sort of positive impact will the proposed solution have?
WILL YOUR PROPOSED SOLUTION ALLOW THE BUSINESS TO GROW OR DECLINE ??
ENSURE DATA BEING USED TO BACK UP CONTACT