Critical Brand Evaluation - Superdry & Arrival

Critically evaluate two brands of your choice. Based on the theory learned in the course up to this point, you will be able to (i) discuss the emotional and psychological aspects of brands, and (ii) discuss their symbolic and cultural meanings. Your analyses of both brands should provide you with arguments to make a comparison based on (1) the scope of the selected brands (2) their relationship with consumers and (3) their cultural context.