Critical Theory in Public Relations

Order Description Public relations can be viewed from a normative or critical and socio-cultural perspective. WHAT DOSE THIS MEAN? The practice of public relations, however, is seen as primarily an organisational function and it has many roles to play. Explain these different roles and HOW PUBLIC RELATIONS SHOULD BE INTEGRATED into organisations if it is TO FULFIL ITS TRUE POTENTIAL AS A PROFESSIONAL AND ETHICAL PRACTICE helping organisations deliver their STRATEGIC OBJECTIVES.