Critically assess the role of fathers in relation to family consumption. Drawing on specific examples evaluate the visual depiction of fathers in contemporary TV or print media (Provide images or links to specific campaigns)

Critically assess the role of fathers in relation to family consumption. Drawing on specific examples evaluate the visual depiction of fathers in contemporary TV or print media (Provide images or links to specific campaigns) Useful references: Marshall, D., Davis, T., Hogg, M., Petersen, A. and Schneider, T. (2014) From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950-2010. . Journal of Marketing Management, 30, 15-16, November, 1654-1679. http://www.tandfonline.com/doi/full/10.1080/0267257X.2014.945471#abstract 27 Coskuner-Balli, G. and Thompson, C.J. (2013) The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices. Journal of Consumer Research, Vol. 40, No. 1 (June), pp. 19-41. http://www.jstor.org/stable/10.1086/668640?origin=JSTOR-pdf